I stumbled upon this Reddit thread that perfectly captures the importance of consistency and sticking with something even though it's probably easier to stop:

-90% of podcasts don't get past episode 3. That's 1.8 million who quit.

-Of the 200,000 left, 90% will quit after 20 episodes. That's another 180,000 gone.

-To be in the top 1% of podcasts in the world you only need to publish 21 episodes of your podcast.

-Your competition is not the 2 million podcasts. It's the 20,000 podcasters who don't quit.

Tomorrow starts season 3 of The Company We Keep podcast.

Here's to not quitting.

Hope to see you there.